Marketing Manager

About Metabolic

Metabolic’s mission is to transition the global economy to a fundamentally sustainable state. We advise governments, businesses, and NGOs on how to adapt to a fast-changing global context. Combining systems thinking and data science, we map and understand local and global systems to assess where to intervene and develop solutions that can dramatically shift how the economy functions. 

We are an ambitious, multicultural team of around 95 people. We are growing fast and are very passionate about changing the world together. Based in the Netherlands with an increasingly international reach as a company, we work at the cutting edge of sustainability initiatives for a broad range of clients across the Netherlands, Europe, the US, and Asia.

Background to the role

As an organization committed to building a sustainable economy, Metabolic’s mission is to accelerate systems change. The power of communications is essential to realizing this mission. 

Metabolic’s marketing and communications team breaks down the complexities often involved in communicating about sustainability, the circular economy, and systems change. We aim to reach the right audiences and help shift attitudes, inspire individuals, and galvanize actions. 

We’re looking for an experienced marketing expert who can help us increase the reach and impact of our work by putting the right content in front of the right people. In your role, you would collaborate with the digital communications manager to manage our always-on marketing mix, tying all of our different channels, content, and messages into a coherent brand offering. You would work closely with our business development team to engage leads and keep them engaged.

Key accountabilities

  • Ensure the effective management and growth of Metabolic’s marketing channels, from social media to email to webinars, SEA, etc
  • Work with and mentor the Digital Communications Manager to best fulfill marketing goals
  • Work with the Marketing and Communications Director to interpret marcomms goals into precise marketing KPIs, to ensure marketing efforts best support the ecosystem
  • Improve and solidify audience research and audience understanding for marketing across the ecosystem and within specific entities or campaigns
  • Strengthen the relationship between marketing and business development, and work with the sales team to align marcomms and business development efforts
  • Map, maintain and improve an effective marketing funnel, including our user journey across channels and websites
  • Carry out market research in order to keep up to date with customer trends, as well as trying to predict future trends
  • Support in the creation of compelling inbound marketing content in alignment with business development goals, e.g. pitch decks, landing pages, brochures, posters, and more.
  • Execute paid marketing campaigns or support wider marketing and communications campaigns, with the support of the Digital Communications Manager.
  • Coordinate public speaking efforts for maximum impact, and ensure that our speaking engagements tie into our marketing and communications goals

Essential Requirements

Requirements

  • Degree in marketing, communications, or other related higher education
  • Extensive experience managing different marketing channels and campaigns
  • Extensive experience leveraging marketing activities to increase lead generation and support an active business
  • Service marketing experience, ideally in a B2B and impact-focused context
  • Sales/marketing integration experience, including CRM skills and use of software platforms such as Pipedrive, Leadfeeder, Hubspot, or similar
  • SEA and paid advertising skills
  • Excellent English writing and editing skills
  • Strong interest in sustainability and circular economy principles
  • Organized and efficient, with an eye for detail
  • Ability to be adaptable in a small and fluid team
  • Proactivity and ability to work independently and in a close team

 

  • For non-EU/EEA applicants: The role is dependent upon obtaining a visa to live and work in the Netherlands. Metabolic is a recognised visa sponsor and may support the successful candidate’s application for a work visa. 

Advantageous Skills & Experience

Advantageous skills/experience

  • Brand management experience
  • Fluent in Dutch 
  • Public speaking experience, or experience coordinating speaking events to drive engagement and lead generation

How to apply:

To apply, please use this form Please submit your CV and letter of motivation in English by 23:59 on 10th November, 2021.