With a passion for writing, Natalja Heybroek connects Metabolic’s mission to their audience, bringing their most intriguing work to the rest of the world. She had a unique upbringing in an intentional community, surrounded by nature in Scotland. They encompass sustainability practices on a daily basis, working together with the Scottish government to continually improve these. They focus on local organic food, wind and solar energy, natural wastewater treatment, sustainable building, and a local currency. This has shaped her view of how people can live in cooperation with the planetary boundaries.
Natalja’s education in International Business Management in Amsterdam gives her a broader understanding of how communications fit into the bigger picture, as well as understanding the importance of branding and perception. Her past work experience was at Enviu, a company which brings sustainable startups to the world, where she learned to communicate about positive circular solutions and discovered the entrepreneurial spirit. From there she worked as Pineapple Communications, a freelancer in concepting, communications and copywriting which gave her the opportunity to work on the core branding and messages of inspiring social enterprises. The combination of her experiences sparks her continued interest in the relationship between people, planet and profit.