Innovating for circular and sustainable value chains.

In sectors ranging from electronics, critical raw materials and textiles to consumer goods and healthcare, we help organizations navigate the complexities across their value chains. From extraction and processing, to assembly, design, use, and disposal, we know what data is needed to conduct current state analysis. Comprehensive carbon footprints, material flow analysis and impact assessments enable our clients to specify their material topics, set targets, and define impact reduction strategies.



A household name in the Netherlands, HEMA sells more than 30,000 products in its nearly 750 stores. We helped the company starts its journey to become climate-neutral by 2050.
Following the Greenhouse Gas Protocol methodology, we calculated a carbon footprint and mapped scope 1, 2, and 3 emissions. Armed with our insights and support, HEMA now has an actionable pathway to halve its emissions by 2030.

How we work towards circular products and services

Our team of consultants and data analysts help companies examine their entire value chain to reduce carbon emissions and optimize material efficiency.

Carbon footprint assessment

We help companies understand their climate impact, enabling them to meet reporting requirements, establish targets (such as those set by the SBTi), and craft effective net-zero roadmaps. By leveraging product-specific data for scope 3 calculations (including FLAG), these insights become actionable.
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Circular procurement strategies

We help companies move towards a more sustainable and circular consumption model through data-driven sourcing strategies. We quantify the impacts of their products and materials on climate and nature, and identify interventions for targeted implementation strategies.

Material flow analysis

We use a “metabolic” lens when examining organizations and their circular potential. A material flow analysis (MFA) tracks the ingoing and outgoing materials, energy, water, and waste for either the whole value chain, an organization, a specific business activity or a product, depending on the level our clients want to apply the data. In a circular strategy workshop we translate the insights from the MFA into impact hotspots and support our clients in creating intervention strategies.

Circular product assessment

We calculate circular scenarios for products and business activities answering questions like:

  • what are or will be the reduced impacts of applying circular “R” strategies?
  • how does the circular product compare to a linear product?
  • what will be the cost of implementing a circular business model?

To quantify the impact of for instance take-back programs, reverse logistics operations or recyclable packaging, we have developed the Circular Interventions Impact Calculator (CIIC).

The CIIC leverages the principles of life cycle impact assessment (LCA) to integrate circular interventions. It delivers a circularity scorecard for benchmarking and identifying opportunities for further improvement.

Together with businesses, governments, and non-profits, we accelerate a sustainable economy.




Commercial & Partnerships Lead – Industries

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Omar works in Metabolic’s circular industries team, supporting companies in their transition to a sustainable state by undertaking analysis and developing strategies based on advanced systems thinking.